Introduction The COVID-19 pandemic has affected all markets globally, along with businesses and consumers of event services. Of note, however, are the digital solutions, such as delivery applications, online streaming services, and online museum tours as well as online digital concert halls, which represent elements that have become mandatory options given the current circumstances. In […]
I know… selling tickets is hard. There is A LOT of competition and the potential audience for classical music concerts is very limited. I’ve seen this situation many times with our clients and want to share this simple four-step checklist to help you sell more. This checklist can be applied to everything you do, from […]
Have you ever found yourself answering a million questions and providing information that you never thought would be necessary to produce something creative? After finding the time to get all the decision-makers together (an achievement worthy of a medal on its own!) to discuss and agree on your next creative project, getting the budget approved, […]
So, the day has come, and the creative agency is finally revealing the new campaign to your team! Everyone is excited to see the results. But when the agency reveals their work, it’s not what you imagined. A million thoughts go through your mind: Why did they use that color? My boss is going to […]
Traditionally, classical music organizations have had a headquarters where employees went to work. Today, the same structure prevails, but new technologies enable organizations and orchestras to work remotely and have some team members always work virtually. How can you make your organization as productive as possible in this new environment? At Molina Visuals, we are natives […]
You might be thinking: “If I disclose my website budget, surely the agency will increase their costs to match my numbers!“ This is a common concern voiced by many clients when showing their hand when it comes to a website budget. However, a website proposal is often actually built to a budget. You simply can’t get a […]
This season, I traveled from my Seattle home to the Classical:NEXT (@ClassicalNEXT) conference in Rotterdam and the League of American Orchestras (@OrchLeague) conference in Detroit. Honestly, I often dread these events. While it’s exciting to see so many arts leaders come together, the points of discussion feel the same every year: we need to reach more people through better marketing, more diversity, and […]
et’s be honest: starting a website project is not for the faint hearted! And let’s not even begin to discuss the creation of the website design brief. It’s not only a difficult task to master, but essentially, this is the document that will direct the entire web design and development process! Providing a comprehensive website brief […]
Is your audience actively engaging with your website or snoozing at the first page? Is your website effective in representing your organisational brand values? Or perhaps the stale content and archaic design leaves your visitors with an impression that your organisation has not moved with the times? So, you’ve decided, IT’S TIME FOR A WEBSITE REDESIGN! […]
